Showing posts with label Audis. Show all posts
Showing posts with label Audis. Show all posts

Wednesday, 28 August 2019

Will Audi’s Hardcore Lineup Finally Make A Home In The US?

Automaker’s latest entry may be a sign for the future.

Audi has created some incredible high-performance machines featuring the coveted “RS” badge, and in almost every single case these have remained forbidden fruit in the US. The German automaker plans to change that by bringing its latest pumped up sedan—the Audi RS3—across the Atlantic Ocean, and we're hopeful that this could be the start to a bright future for fast Audis in America.

It’s no secret that Audi is feeling the heat from the diesel scandal, which is an ongoing matter that happens to also include Volkswagen and Porsche. So while the majority of enthusiasts are thrilled to see the beastly sedan come to the US, it’s hard to look past the fact that Audi has its own agenda for the RS3. While the German automaker has hitherto deemed America a market unworthy of its presence, why has Audi now decided to serve up an RS model? One word: sales. Audi and Volkswagen, and even Porsche to some extent, will be feeling the sting from the emissions scandal. Dealers, beloved fans and average Joes alike are upset with these brands, and for good reason

None of the automakers have come out with a fix for its emissions-cheating cars yet, but Audi has found another way around the problem—offering a whole new set of cars to a different set of buyers. You have to be a power-craved lunatic to get behind the wheel of a RS-badged model as the high-performance vehicles are clearly aimed at enthusiasts. Reaching out to a new market would increase sales and bring in some positive publicity for the automaker—win, win. Another reason for bringing the RS3 over is because of the recent influx of small, high-performance cars.

Cars like the BMW M2, Ford Focus RS and Mercedes-AMG CLA45 could use some more competition, which is exactly what the RS3 plans to give them. In addition to being a worthy competitor for America’s small, high-performance models, this is most likely Audi’s attempt at seeing how profitable its lineup of RS models could be. Currently, there are only two RS models on sale in the US—the RS7 and RS5—while Britain is lucky enough to get six RS-branded models. If the RS3 sells like hotcakes, it would be safe to assume that Audi would reconsider bringing more RS-badged models over. It’s not the best time to be an Audi enthusiast, but the RS3 is the light at the end of the tunnel for the automaker. An extremely bright light.

Sunday, 7 July 2019

BMW Trying To Stop One Of Its Senior Executives From Becoming Audi’s New CEO

It's called a non-compete clause.

A few days ago we learned Audi wants to hire Markus Duesmann to be its next CEO due to current CEO Rupert Stadler’s legal issues. He’s currently sitting in jail awaiting trial for his alleged Dieselgate role. Needless to say, Audi needs to move on and new leadership is required. Duesmann is well qualified for the job.

He’s an experienced automaker executive who up until very recently was employed by BMW as its procurement director. And that’s part of a new problem. BMW Blog, via German publication the FAZ, reports that BMW is activating its non-compete clause against Duesmann, thus putting his Audi future in jeopardy.

When first reports came out Duesmann was about to jump ship to Audi, BMW immediately released him from its board. However, there’s still a cooling off period, if you will. Although Audi would very much like for him to get started early next year, say in January, BMW could actually force a delay to that start date until October 2020.

This is not something unheard of in the auto industry, especially considering the frequency at which executives, designers, and engineers are poached by competitors. However, sometimes these non-compete clauses are not enacted, or there’s a negotiated settlement allowing for immediate employment at the new company.

In Duesmann’s case, however, that may not happen, and here’s why: his potential future boss, Volkswagen CEO Herbert Diess, was previously employed by BMW only a few years ago. BMW was not happy when he jumped ship, so why would it suddenly feel different towards Duesmann? It doesn’t. In fact, BMW could make an example out of Duesmann for any of its other top executives, saying something like ‘If you jump ship to a competitor, fine. But we won’t make it an easy transition because we legally don’t have to.’ Sounds like BMW is already engaging in that policy.

Thursday, 23 May 2019

2019 Audi R8 First Drive Review: More Power, Sharper Suit For Audi's Supercar

Enjoy the Lamborghini V10 while you still can.

There’s no other sports or supercar quite like the Audi R8 – it’s a paradoxical mix of high-tech infotainment and old school V10 engine; of Lamborghini genes and sensible-shoes usability; of searing performance at – in this rarefied segment – a relatively affordable price point. Now Audi has re-booted its mid-engined halo for 2019, admitting all variants to the 200-mph club in the process.

A relatively light tweak it might be, but with Audi rumored to axe the R8 after this second generation or re-imagine it as an all-electric or plug-in hybrid, this is our last chance to enjoy ten cylinders screaming to an incendiary 8,250 rpm.

As before, Coupe or Spyder models are available, both with all-wheel drive, an S-tronic dual-clutch gearbox and that scintillating V10 in two states of tune. When we ask if the cheaper rear-wheel-drive RWS might return, Audi Sport engineers look around nervously and don’t say no. Fingers crossed for that. For now, we’re driving the top-spec coupe: the V10 Performance. With the car still awaiting homologation, we’ve come to the Ascari racetrack in Spain for our drive.

Exterior Design: First Impressions

The changes to the R8 are relatively subtle, but even parked a distance away in the Ascari pit lane it looks different, especially the front: lower and wider, kind of like it’s wearing a mouthguard, but the new jaw is effective in creating a more purposeful look. Look closer and there’s a flatter front grille, three little slits at the leading edge of the hood that recall the Ur Quattro, and a new, wider front splitter.

Changes at the rear are less obvious, with the design team having to draw our attention to the more upswept rear diffuser.

Interior Design And Features

There are two new colors (Kemora Grey, Ascari Blue), new 19-inch alloys (20s for the V10 Performance) and some gloss-black detailing on the standard model, replaced by matte titanium on the Performance.

The interior is unchanged, but plus points include a great driving position, solid build with flashes of flair, and Audi’s virtual cockpit for a slick, modern feel. Important to remember that the Spyder, like before, has a tighter cockpit due to the roof mechanism – if you’re taller than six-feet, you’ll struggle for legroom.

Engine And Performance: Turning The V10 Up To 11

Both versions of the naturally aspirated 5.2-liter V10 get extra power. The standard model now produces 533 hp at 8,250 rpm, an increase of 30 hp, and 406 lb-ft at a high 6,500 rpm, up 7 lb-ft. All of it is purely down to software calibration changes, and helps even the heavier Spyder to score 200 mph.

The Performance we’re driving now produces 612 hp and 428 lb-ft, which is 10 hp / 15 lb-ft stronger than before, and now a little beyond the Lamborghini Huracan too, if not the range-topping Huracan Performante.

These gains come from a valvetrain revised with titanium components as well as fresh ECU mapping. It means the V10 Performance coupe can accelerate from zero to 62 mph in 3.1 seconds and reach 206 mph – one-tenth and 1 mph up on previously.

Revised Chassis

Audi engineers have played around with the chassis, though the basic spring rates and damper specs remain unchanged – there are apparently greater steps between the driving modes, but as we’re driving on track in the Dynamic ‘dry’ setting, we’ll have to wait for another test drive to spot those nuances.

All our test cars are fitted with a new optional anti-roll bar made from carbon fiber and aluminum. It’s laid out next to the standard item in the pit garages and the difference is striking – you could work out with the old one, where the new, 4.5-lb lighter roll bar wouldn’t so much as raise your heartbeat.

The choice of standard or Dynamic steering continues, both updated with calibration changes and available for us to sample. It’s also worth noting that all test cars are fitted with Michelin Cup 2 tires, optional track-focused rubber that you’ll find on a 911 GT3 and Ferrari 488 Pista. No-one at Audi seems to know which markets will be offered these tires.

At The Wheel

Ascari is a fast track, its fear factor multiplied by walls for run-off, blind, heartbeat entries to some corners, and other turns that seem to roll on forever in third and fourth gear, goading you to accelerate earlier than you really should.

Flatten the accelerator in first and the all-wheel drive claws at the pit exit’s dry surface, the V10 rips round past 8,000 rpm while the digital rev counter strobes red in the corner of your eye, and the first to second gear shift thwacks in, full of mechanical menace.

The bare figures tell you performance has moved on with the likes of the McLaren 720S, but this remains visceral acceleration that requires some acclimatisation, even if the small power hike is not particularly obvious.

Standard carbon-ceramic brakes fitted to the Performance (optional for lesser V10s) wipe off speed into the first tight, downhill left-hander – no ABS intervention, big stopping power, maybe a little bagginess at the top of the pedal – and as you aim for the apex, you get a first glimpse of the R8’s sweet balance off-throttle. It turns keenly and with modest, well-supported roll, partly a benefit of the mid-engined layout. But the downhill braking zone exaggerates the weight of the V10 in the back, which starts to swing round – it’s a balance that makes the R8 feel even more nimble and reactive, but it’s definitely a pendulum effect that must be anticipated and nursed.

The stability control’s unintrusive Sport setting and all-wheel drive helps, and under full power as the corner opens and quickens, the nose hooks up and pulls the car out. It switches the balance to a neutral, slightly understeery feeling, and you have to moderate the combination of front-end push and fast-escalating speed. The previous rear-wheel-drive R8 had a more fluid, less manic feeling, but it’s certainly sure-footed. Remember the standard tires will feel less precise on track.

At higher speeds and gears you get more time to appreciate the V10 –the crispness of its response, the linearity of the delivery, but more than anything it’s the bandwidth in the final 1,000 rpm of the rev range and a scream like a distressed chicken that makes the R8 so enjoyable.

The trade is that it feels less enthusiastic at lower revs than a turbo rival and you quickly bog down if you’re a gear too high, but super-quick gear shifts keep you in the power band, even if they do lose the mechanical edge of brutal low-speed acceleration at heartbeat speed.

After a few laps, it’s time to switch into a car with the Dynamic steering, complete with chassis engineer in the passenger seat. He’s candid that he prefers the standard system, but the Dynamic set-up works well, particularly through quick direction changes. There is, however, a less natural sense of support through the long, fast corners, where the slower, heavier feel of the regular steering is preferable. There’s no huge mistake to be made here, but we’d stick with the standard set-up.

Verdict, Prices And Trims

Despite a very mild makeover, the Audi R8 remains a compelling choice, one that’s unfairly overlooked. A McLaren 570S is a lighter, more nimble and more tactile feeling car, but the R8 is cheaper than its British rival and by far the more useable everyday proposition –better refinement, better technology, easier to actually climb into, and offering the security of all-wheel drive and a mainstream dealer network too. And it’s still a relatively safe and invigorating way to explore a racetrack.

More than anything though, the R8 gets our hearts racing because it combines all this level-headedness with a hand built naturally-aspirated Lamborghini V10 that sears and yelps and makes the 570S seem gruff and characterless in comparison. Don’t miss the chance to appreciate it while you still can.

Prices and on-sale dates are TBC, but expect the $165,000 entry model to increase to around $170,000 and the top-spec $194,000 V10 coupe to hit $200,000.

Friday, 10 May 2019

Audi's New Paint Tech Allows You To Go Completely Custom

A special edition version of the Audi Q2 crossover will debut this awesome new paint.

Audi has announced it’s become the first car manufacturer to put partial matting into mass production. While Audi already allows customers to extensively customize their cars to their specification, the new innovative paint process will allow practically limitless personalization. Now, you can make your Audi truly unique. The first model to benefit from this innovative paint process will be a new special edition version of the Q2 crossover dubbed the Q2 #2. This is how it works.

A fine beam minimally roughens the top layer of paint to create a matt image. As a result, lettering, logos or photos can be displayed on the painted sheet metal “with pixel accuracy and abrasion resistance”. Audi is the first car manufacturer to offer its customers this kind of individualization.

The process was developed by a team in the Technology Development division at Audi’s Ingolstadt plant. Here’s how it works. In the first step, an employee sticks a template made of thin plastic film onto the painted component such as the side blade of the Audi Q2 shown in photos. A specially developed system sprays the component under vacuum with a fine powder of crushed glass.

This removes a few thousandths of a millimeter from the top layer of clear lacquer and roughens it slightly at the same time. Thanks to the difference in surface structure, the motif stands out clearly after the template is removed. Each painted surface in the interior or exterior of the car can be individualized in this way, which Audi says gives the automaker an advantage over its competitors.

To showcase this new process, the Audi Q2 #2 special edition features a large pattern of crosses. It’s been available to order in Germany since October, with other markets to follow. While the Q2 is the first series production car to use partial matting, it isn’t the first Audi to benefit from the paint process - that would be the Audi R8 Coupe V10 plus “selection 24h” special edition that commemorated the success of the Audi R8 LMS racing car. The car featured matted “R8” lettering on the CFRP sideblades, but the partial matting was mostly done by hand at the time.

Saturday, 2 March 2019

Audi’s Temporary CEO Doesn’t Want To Give His Job To A BMW Guy

Who will be the next permanent CEO of Audi? BMW may ultimately decide.

At the moment, Audi’s soon to be former CEO Rupert Stadler is still sitting in jail and doesn’t appear to be getting out any time soon. So it makes complete sense for his employer, VW Group, to seek his permanent replacement. Not long after Stadler was sent to prison for his alleged role in Dieselgate, Audi appointed Bram Schot as its temporary CEO. Schot previously served as Audi sales chief prior to his current appointment.

But now, according to Reuters, Schot wants the job permanently. The only problem is, Audi has already recruited soon to be former BMW executive Markus Duesmann for the role.

And therein lies the problem; Duesmann is contractually banned from working for a competitor for at least one year after his existing BMW contract expires. When does it expire? September 2019. While negotiations are supposedly taking place for Duesmann’s early release (not from jail) between the two automakers, Schot has gone on record to state he wants to stick around. "I would be available as Audi chief in the long run and would like that very much," Schot was quoted as saying in an interview with German business monthly Manager Magazin.

What’s more, Schot added that Audi’s supervisory board is giving him a free hand, so to speak, to make short, medium, and long-term decisions for the brand. "They don't give me the feeling that I am seen as an interim solution.” So, what happens now?

Well, there’s a decent enough chance BMW won’t allow one of its top executives to be poached (Duesmann currently serves as an engine development and purchasing expert for BMW). This is not a particularly unusual situation for the industry, but Audi quickly needs to figure out whether Duesmann is worth the hassle and whether Schot is the right man for the job if need be.

Saturday, 9 February 2019

Audi's Not Kidding About Developing Flying Taxi Concept

Italdesign and Airbus join Audi at Drone Week in Amsterdam.

Pie in the sky. That's where we filed away Audi's flying taxi concept when it debuted at the Geneva Motor Show back in March. But Audi, it turns out, wasn't kidding, and neither were its partners.

Stemming from a joint effort between the German automaker, its sister studio Italdesign, and passenger-jet consortium Airbus, the Pop.Up project envisions a multi-modal form of transportation consisting of an autonomous vehicle that docks into an aircraft so that passengers can be whisked around through the air and on ground. And the project, it seems, it picking up speed.

Now over eight months since its debut, the concept has evolved into the Pop.Up Next, showcased at Drone Week in Amsterdam – albeit not in full size. This concept is a 1:4 scale model with a tiny car docking into a quadricopter not unlike those you can buy from companies like DJI or Parrot (or build yourself from a kit).

“Flying taxis are on the way. We at Audi are convinced of that,” said Audi tech chief and Italdesign president Dr. Bernd Martens. “More and more people are moving to cities. And more and more people will be mobile thanks to automation.”

While it's working on the Pop.Up Next project with its partners, Audi is developing parallel programs like the Airbus' Voom initiative, which pairs helicopter charters in Mexico City and Sao Paulo with Audis to complete the last mile to the destination, and the Urban Air Mobility project in its home town of Ingolstadt.

In the future, continued Martens, “senior citizens, children, and people without a driver’s license will want to use convenient robot taxis. If we succeed in making a smart allocation of traffic between roads and airspace, people and cities can benefit in equal measure.”